SOK Nitzba
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ProjectSOK Nitzba
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SQM / SQF3,000 / 32,300
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LocationTel Aviv
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TeamAlbert Levin / Tanya Gershman
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PhotographerYoav Peled
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Year2020
Step into the vibrant world of SOK, a cutting-edge coworking space designed to inspire creativity, collaboration, and innovation. The biggest and the most unique coworking in Russia who chose Israel as the first country to its global expansion.
לְגַלוֹתSOK as innovate Hub, a dynamic coworking oasis
A 3000 sqm project, that located in Tel Aviv, Israel, just minutes from the heart of the city and the main transport routes. Our office was chosen to lead the company’s strategy nationwide and to create a flexible office platform that can be adjusted to any size client with hi end design but still a kind that address the young generation. A place where aesthetics meet functionality. From open, collaborative workspaces to private nooks for focused work, the layout encourages productivity and fosters a sense of community.
Focusing on diverse community thriving. A space for networking events, skill-sharing sessions, and collaborative initiatives that forge meaningful connections among professionals from various industries.
The pivotal factor, connection between corporate culture and local culture
Aligning organizational values with the cultural context of the community promotes employee engagement, fosters a sense of belonging, and strengthens the company's positive impact on the local community. This synergy ensures a harmonious balance between global corporate identity and the unique characteristics of the surrounding culture.
In this project we found the connecting line between the golden age in Russian culture at the beginning of the 19th century, and the international style which had a great influence on the architectural foundation on the development of the city of Tel Aviv.
Bridging Urbanism and Suprematism: Exploring the Convergence of City Planning and Abstract Art translates into interior
The style
Urbanism and Suprematism represent contrasting movements in art and design. Urbanism, rooted in the urban environment, focuses on city planning and the organization of spaces. On the other hand, Suprematism, an abstract art movement, rejects representation in favor of geometric abstraction, exploring the pure, non-representational elements of form and color. The space "between" them marks a potential intersection where city planning and abstract artistic principles could converge, influencing innovative approaches to urban design.
The interior
The connection in interior design between Urbanism and Suprematism is evident in the fusion of functional layout planning and abstract geometric elements. Spaces reflect efficient layouts inspired by city living, while incorporating Suprematist principles such as clean lines, bold shapes, and a minimalist aesthetic. This synergy creates interiors that embody both practicality and avant-garde artistic expression, creating visually striking and purposeful spaces.
