Glow
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ProjectGlow
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SQM / SQF10, 000 / 107, 640
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LocationModiin
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TeamAlbert Levin / Ori Weiss Ben Sason / Rasha Mansur
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PhotographerLior Teitler
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Year2022
This project combines the company’s headquarters with a bold, experiential showroom for Israel’s largest lighting brand. Vibrant displays, curated lighting, and a gallery-like layout turn the space into a dynamic environment for both innovation and client engagement
DiscoverGeometry, Glow, and Clarity
This flagship project for Israel’s largest lighting company seamlessly merges its national headquarters with an immersive, design-forward showroom. Conceived as a “living gallery,” the space invites visitors into a curated world of form, color, and innovation. The bold yellow display grid transforms lighting fixtures into art objects, animating the walls with dynamic geometry and color. Polished concrete floors and a dramatic black ceiling ground the space, allowing the lighting to become the true protagonist.
Contrasting this expressive retail environment, the office wing embodies quiet sophistication — with clean lines, refined materiality, and focused work zones designed for efficiency and calm. Glass partitions, custom millwork, and curated lighting details reflect the company’s commitment to both innovation and elegance.
More than a workspace or showroom, this project becomes a brand experience — celebrating creativity, craftsmanship, and the power of light to shape atmosphere and emotion
Sketching the Spark
Every great project begins with a spark — and ours ignited on paper. Armed with pencils, markers, and bold ideas, we filled the studio with hand-drawn sketches that explored not just space, but emotion. These weren’t just drafts — they were fast, raw design experiments that allowed us to sculpt flow, hierarchy, and atmosphere before a single line was digitized.
We sketched how people would move, how light would perform, and how the showroom could become a stage for storytelling. These early drawings pulsed with energy — revealing the soul of the concept. It was an open playground for intuition and bold decisions, setting the tone for everything that followed. From these first sketches, the space began to live, breathe, and move with intent
Crafting Clarity and Impact
With the vision taking form, it was time to shape the strategy. This brand is massive — home to both global lighting icons and mainstream product lines — and the space had to tell both stories without confusion. We dove deep into spatial choreography, defining a layered hierarchy that gave premium international brands a distinct, elevated presence while allowing everyday collections to shine on their own terms.
Every detail — from material contrast to lighting temperature and display rhythm — served this goal. But it didn’t stop there. We also sculpted the user journey: Where does discovery happen? Where do people pause? What feels immersive, what feels intuitive? The result was a powerful system of zones and transitions — clarity without uniformity, structure without sterility. It was about turning product display into a narrative
Making the Vision Real
Then came the magic: turning vision into built reality. Every sketch, every strategy was translated into physical space — engineered, drawn, refined, and brought to life with craft and precision. The striking yellow display grid became a landmark. Custom lighting was tuned to perfection. Materials were chosen not just for looks, but for feel, reflection, contrast, and durability.
The headquarters wing took on a refined, calm elegance — the counterbalance to the vibrancy of the showroom. Construction was fast-paced, detailed, and uncompromising. And through every challenge, we held onto the original ambition: to create a space that’s bold, iconic, and unforgettable. This is more than a showroom. More than a workspace. It’s a brand experience — designed to inspire, to connect, and to glow
